I’ve been thinking about this a lot lately and I wanted to share my thoughts with you all.
Here is the deal:
If you are running a small business, you need to be visible online.
You need to have a website, a social media presence and make sure that your business shows up in search engines like Google, Bing or Yahoo.
But how do you do that?
Well, it’s not as hard as it sounds.
The first step is to figure out what kind of business you have.
That’s right. If you don’t know what kind of business you have, then you can’t really get started on building your online presence.
So here are some questions to ask yourself:
Do you sell products online? Do you offer services? Do you provide information?
Once you know what kind of business you have, then you can start to build an online presence.
Let me explain…
A Website Is Not Enough
When people think of “online presence” they usually think of having a website.
And yes, having a website is important.
It’s one of the most important things you can do to promote your business online.
Having a website is great because it gives you a place where people can find you. It tells them who you are and what you do.
Having a website also helps you rank higher in search results when someone types in keywords related to your business into a search engine.
However, having a website alone is not enough. You need to put something else on there too.
For example, if you own a landscaping company, you might want to include pictures of your work on your website. Or maybe you sell fishing equipment so you could add a picture of a fish you caught.
Whatever your business is, you should include some type of content on your website.
Content is Key
In order to rank high in search results, you need to have good content on your site.
This means that you need to post articles, blog posts, videos, etc. about your business.
Think about it. When someone searches for something related to your business, they will see your website at the top of their search results.
If they click on your website, they are going to read your content. This is why it’s important to create quality content.
Quality Content Helps Your Business Rank Higher in Search Results
Now, let’s say that you decide to write a blog post about your business. That’s great!
But how does that help your business rank higher in search results?
Well, the answer is pretty simple. People looking for information about your business will come across your blog post. They may even comment on it.
Then other people will visit your site and read your blog post. And those visitors will probably leave comments on your blog post.
All of these actions are helping your business rank higher in search results.
Of course, it doesn’t stop there. The more people who view your content, the better chance you have of ranking higher.
Plus, the more links back to your site from other websites, the better your chances of getting ranked highly.
There Are Many Ways To Build Visibility Online For Small Business Owners
Okay, now that we understand what makes up an effective online presence, let’s talk about different ways that you can use to grow your business.
1) Create Quality Content About Your Business
First thing’s first. You need to create content about your business.
Why? Because if you don’t, no one will ever know about your business.
People searching for information about your business won’t see anything but a blank page.
Creating content isn’t easy though. There are lots of options available to you.
You can write articles, you can create video tutorials, you can host webinars, etc.
The point is that you need to create content about your business.
2) Use Social Media to Promote Your Business
Social media has become very popular over the past few years.
More than 50% of Americans use Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, Snapchat, etc.
These platforms allow you to connect with customers and potential customers.
They also give you a way to communicate directly with your audience.
One of the best parts of using social media is that it allows you to interact with your followers.
By interacting with others, you can learn new ideas and tips that you didn’t know before. Plus, you can show off your knowledge and expertise.
3) Get Links Back From Other Websites
Links are powerful.
They increase traffic to your website by showing readers that another website thinks your site is valuable.
Getting links back from other sites is much easier said than done. But it’s definitely possible.
There are many ways you can get links back to your site. Here are just a few examples:
Write guest posts on blogs that relate to your niche.
Create product reviews for other companies.
Ask influencers in your industry to mention your brand.